PRODUCT DESIGN
Develop the vision for the future website, business strategy, key performance indicators and project roadmap for the content platform to become a leading new media platform. Building all wireframes of the new website: developing a strong, innovative and well defined online graphic design language for the brand.

         
A$AP ROCKY
Performance in Time Square in collaboration with Amazon Fashion.
         
ARCA /TORMENTA
Taking place in the new SSENSE store, the three-phase microsite used a livestream component that I’ve help developed in a previous workshop. Performance by electronic musician Arca. This was an exclusive Prada capsule collection, project directed by Tony Wang and Matt Tsang.
         
DON’T CALL IT A REBRAND
A deep execution of Phenomenology, the new branding elevates what’s already there instead of reinventing it.  Unfolding across multiple faces of the company, starting point being the digital platforms ending with the physical space both using a modular and grid system. Directed by Eric Hu and Matt Tsang.